The role of metaperception on the effectiveness of referral reward programs

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Bibliographische Detailangaben
Veröffentlicht in:Journal of service research
Weitere Verfasser: Wirtz, Jochen (BerichterstatterIn), Orsingher, Chiara (BerichterstatterIn), Chew, Patricia (BerichterstatterIn), Tambyah, Siok Kuan (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
referral reward program > incentivized recommendation > word of mouth > tie strength > metaperception > Aufsatz in Zeitschrift
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