The integration of supply chain management and Customer Relationship Management

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Bibliographische Detailangaben
Veröffentlicht in:	Collaborative customer relationship management
Weitere Verfasser:	Kracklauer, Alexander H. (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2004
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Titel	Jahr	Verfasser
Customer management as the origin of collaborative customer relationship management	2004	Kracklauer, Alexander H.
Collaborative Customer Relationship Management (CCRM)	2004	Kracklauer, Alexander H.
The future of collaborative Customer Relationship Management: integrating demand and supply chain	2004	Duffy, Jim
Collaborative customer relationship management from a market research viewpoint	2004	Groß, Matthias
Case study: ISCRM - a study of the business benefits achieved through integrated supply and Customer Relationship Management	2004	Hines, Scott
Building customer loyalty with collaboration nets: four models of individualization based CCRM	2004	Piller, Frank T.
Category management: why now?	2004	Barrenstein, Peter
What have we learned so far? Making CRM make money - technology alone won't create value	2004	Almquist, Eric
The integration of supply chain management and Customer Relationship Management	2004
CPFR - views and experiences at Procter & Gamble	2004	Hambuch, Peter
Case study: implementation of Collaborative Customer Relationship Management at Procter & Gamble	2004	Kracklauer, Alexander H.
Collaboration in CRM: potentials and challenges of an individualization based approach	2004	Schaller, Christian
How to scale your CPFR-pilot	2004	Engler, Georg
New ways of category management	2004
Collaborative category management on the Internet - basics to create and manage consumer-focused assortments in online-shops	2004	Großweischede, Markus