| Guest editorial: relationship marketing : past, present and future
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2017 |
Gummerus, Johanna |
| Revitalizing relationship marketing
|
2017 |
Sheth, Jagdish N. |
| Relationship marketing : looking backwards towards the future
|
2017 |
Payne, Adrian |
| Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
|
2017 |
Brodie, Roderick J. |
| The importance of CSR in forming customer-company identification and long-term loyalty
|
2017 |
Huang, Min-Hsin |
| Determinants of services co-creation with business customers
|
2017 |
Jouny-Rivier, Elodie |
| Editorial: the role of the editor : managing fair play
|
2017 |
Russell-Bennett, Rebekah |
| Rethinking functionality and emotions in the service consumption process : the case of funeral services
|
2017 |
Korai, Bernard |
| Exploring the "black box" of customer co-creation processes
|
2017 |
Trischler, Jakob |
| Information richness and trust in v-commerce : implications for services marketing
|
2017 |
Chesney, Thomas |
| Commentary: vulnerable consumers in service settings
|
2017 |
Rosenbaum, Mark |
| Service quality and acculturation : advancing immigrant healthcare utilization
|
2017 |
Davis, Kathryn Simons |
| Reconstructing lives: transformative services for human trafficking survivors
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2017 |
Loomba, Arvinder P.S. |
| Online support for vulnerable consumers : a safe place?
|
2017 |
Parkinson, Joy |
| Consumer-citizens mobilizing social capital following a natural disaster : effects on well-being
|
2017 |
Cheung, Lilliemay |
| Do service scripts exacerbate job demand-induced customer perceived discrimination?
|
2017 |
Walsh, Gianfranco |
| Caring for baby : what sources of information do mothers use and trust?
|
2017 |
Dobele, Angela |
| Under-promising and over-delivering : pleasing the customer or strategic blunder?
|
2017 |
Topaloglu, Omer |
| The productive service employee : personality, stress, satisfaction and performance
|
2017 |
Harris, Eric G. |
| Effects of exit barriers on word of mouth activities
|
2017 |
Pollack, Birgit Leisen |
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