| How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
|
2018 |
De Jans, Steffi |
| What components should be included in advertising literacy education? : effect of component types and the moderating role of age
|
2018 |
Hwang, Yoori |
| Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
|
2018 |
Sekarasih, Laras |
| Digital engagement with advertising
|
-2018 |
Rodgers, Shelly |
| Saving behavior messaging : gain/loss framing, self/family orientations, and individual differences in collectivism
|
-2018 |
Yoon, Hye Jin |
| Entitativity of concurrent sponsors : implications for properties and sponsors
|
-2018 |
Dickenson, Peter |
| To meet or meat? : homophones in advertising encourage judgments and behaviors in children
|
2018 |
Ilicic, Jasmina |
| When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
|
2018 |
Russell, Cristel Antonia |
| Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
|
2018 |
Holiday, Steven |
| Content strategies for digital consumer engagement in social networks : why advertising is an antecedent of engagement
|
-2018 |
Gavilanes Rivadeneira, José Manuel |
| Attracting comments : digital engagement metrics on Facebook and financial performance
|
-2018 |
Yoon, Gunwoo |
| Persuasive charity appeals for less and more controllable health causes : the roles of implicit mindsets and benefit frames
|
-2018 |
Hsieh, Meng-Hua |
| Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
|
-2018 |
Schmuck, Desirée |
| The impact of psychological distance and construal level on consumers' responses to taboos in advertising
|
-2018 |
Theodorakis, Ioannis G. |
| Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
|
-2018 |
Sharma, Nazuk |
| The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
|
-2018 |
Lin, Meng-Hsien |
| The impact of competitiveness on consumer responses to comparative advertisements
|
-2018 |
Yucel-Aybat, Ozge |
| Engagement with social media and social media advertising : the differentiating role of platform type
|
-2018 |
Voorveld, Hilde |
| Exploring social media engagement behaviors in the context of luxury brands
|
-2018 |
Pentina, Iryna |
| Branded app usability : conceptualization, measurement, and prediction of consumer loyalty
|
-2018 |
Baek, Tae Hyun |
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