Confirmatory study on brand equity and brand loyalty a special look at the impact of attitudinal and behavioural loyalty

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Veröffentlicht in:Vision
1. Verfasser: Chahal, Hardeep (VerfasserIn)
Weitere Verfasser: Bala, Madhu (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2010
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