The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Technological forecasting & social change
1. Verfasser: Lim, Xin-Jean (VerfasserIn)
Weitere Verfasser: Cheah, Jun-Hwa (VerfasserIn), Ng, Siew Imm (VerfasserIn), Norazlyn Kamal Basha (VerfasserIn), Soutar, Geoffrey N. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Anthropomorphism presence > Consumer engagement > Continuance use intention of retail app > Marketing mix > Prevention focus > Promotion focus > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
More is better or in waste? : a resource allocation measure of government grants for facilitating firm innovations 2023 Yu, Anyu
Can AI chatbots help retain customers? : an integrative perspective using affordance theory and service-domain logic 2023 Li, Chia-Ying
Cellulosic ethanol production : assessment of the impacts of learning and plant capacity 2023 Aui, Alvina
Data-driven decision making for modelling covid-19 and its implications : a cross-country study 2023 Sariyer, Gorkem
The effect of medical artificial intelligence innovation locus on consumer adoption of new products 2023 Huang, Xiaozhi
Customer engagement, dependence and loyalty : an empirical study of Chinese customers in multitouch service encounters 2023 Chen, Xin
Policy modeling consistency analysis during energy crises : evidence from China's coal power policy 2023 Zhang, Chonghui
Digital entrepreneurship : the role of entrepreneurial orientation and digitalization for disruptive innovation 2023 Kraus, Sascha
A socio-technical transition perspective on positive tipping points in climate change mitigation : analysing seven interacting feedback loops in offshore wind and electric vehicles acceleration 2023 Geels, Frank W.
Social companionship with artificial intelligence : recent trends and future avenues 2023 Chaturvedi, Rijul
Be open to failure : open innovation failure in dynamic environments 2023 Zahoor, Nadia
Innovation, digital technologies, and sales growth during exogenous shocks 2023 Ganotakis, Panagiotis
Panic buying and fake news in urban vs. rural England : a case study of twitter during COVID-19 2023 Ali, Maged
Frugal innovation for sustainable rural development 2023 Hossain, Mokter
Close encounters with the virtual kind : defining a human-virtual agent coexistence framework 2023 Arsenyan, Jbid
How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises 2023 Su, Jingqin
Vision and reality of e-government for governance improvement : evidence from global cross-country panel data 2023 Zou, Qi
Digital transformation in education : a systematic review of education 4.0 2023 Mukul, Esin
Mapping digital innovation : a bibliometric analysis and systematic literature review 2023 Cheng, Cong
A comparison of online and in-store grocery shopping behaviour and its effects on household food waste 2023 Ananda, Jayanath
Alle Artikel auflisten