The impact of psychological distance and construal level on consumers' responses to taboos in advertising

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Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising
1. Verfasser: Theodorakis, Ioannis G. (VerfasserIn)
Weitere Verfasser: Painesis, Grigorios (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: April-June 2018
Schlagworte:
Advertising ethics > Taboo advertising > Aufsatz in Zeitschrift
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