Building customer loyalty in digital banking a study of bank staff's perspectives on the challenges of digital CRM and loyalty

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Veröffentlicht in:The international journal of bank marketing
1. Verfasser: Larsson, Anthony (VerfasserIn)
Weitere Verfasser: Viitaoja, Yamit (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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