Business research methods

pt. 1. Introduction. Introducing business research -- Developing research skills -- Understanding research ethics -- Understanding research philosophy -- The role of theory -- pt. 2. Beginning the research process. The literature review -- Quantitative research: an introduction to measurement -- Qua...

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1. Verfasser:	Quinlan, Christina (VerfasserIn)
Weitere Verfasser:	Babin, Barry J. (VerfasserIn), Carr, Jon (VerfasserIn), Griffin, Mitch (VerfasserIn), Zikmund, William G. (VerfasserIn), Babin, Barry (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hampshire Cengage Learning EMEA 2015
Ausgabe:	First edition
Schlagworte:	Business > Research > Lehrbuch > Wirtschaftswissenschaften > Forschungsmethode
Online Zugang:	Inhaltsbeschreibung
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Beschreibung
Zusammenfassung:	pt. 1. Introduction. Introducing business research -- Developing research skills -- Understanding research ethics -- Understanding research philosophy -- The role of theory -- pt. 2. Beginning the research process. The literature review -- Quantitative research: an introduction to measurement -- Qualitative research: an introduction -- Research methodology and design -- Understanding populations and sampling -- Writing the research proposal -- pt. 3. Data gathering. Fieldwork -- Using observation -- Using interviews and focus groups -- Surveys and questionnaires -- Attitude measurement -- pt. 4. Dealing with data. Managing data and introducing data analysis -- Analyzing qualitative data -- Analyzing quantitative data -- Completing and presenting the research.
Beschreibung:	With bibliographical references, glossary and index
Beschreibung:	xii, 413 Seiten Illustrationen 28 cm
ISBN:	1473704855 1-4737-0485-5 9781473704855 978-1-4737-0485-5