Do green packages lead to misperceptions? the influence of package colors on consumers’ perceptions of brands with environmental claims

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Veröffentlicht in:Marketing letters
1. Verfasser: Seo, Joon Yong (VerfasserIn)
Weitere Verfasser: Scammon, Debra L. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: September 2017
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