| Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
|
2017 |
Meyer, Heather M. |
| Imperatives for research design with Muslim women
|
2017 |
Boulanouar, Aisha Wood |
| Investigating the role of religiosity as a deterrent against digital piracy
|
2017 |
Casidy, Riza |
| Investigating young customers' retail purchase embarrassment
|
2017 |
Sarkar, Juhi Gahlot |
| Experiential value : a review and future research directions
|
2017 |
Varshneya, Geetika |
| Salesperson's spirituality : impact on customer orientation and adaptability
|
2017 |
Chawla, Vaibhav |
| Threat, efficacy and message framing in consumer healthcare
|
2017 |
Nandakumar, Nachiketas |
| Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
|
2017 |
Odoom, Raphael |
| Consumer responses to covert advertising in social media
|
2017 |
Göbel, Fabian |
| Collective job crafting and team service recovery performance : a moderated mediation mechanism
|
2017 |
Luu Trong Tuan |
| Investigating the online customer experience : a B2B perspective
|
2017 |
McLean, Graeme J. |
| Influences on the intention to buy organic food in an emerging market
|
2017 |
Mainardes, Emerson Wagner |
| Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis
|
2017 |
Gilliam, David A. |
| Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
|
2017 |
Ramanathan, Jayasankar |
| Environmental influences on pre-schooler’s understanding of brand symbolism
|
2017 |
Watkins, Leah |
| Factors influencing word of mouth behaviour in the restaurant industry
|
2017 |
Reza Jalilvand, Mohammad Reza |
| Drivers of brand equity of television news channels : evidences form emerging market
|
2017 |
Bakshi, Madhupa |
| Does ethics need religion? : evaluating the importance of religiosity in consumer ethics
|
2017 |
Arli, Denni |
| It's my choice! : investigating barriers to pro-social blood donating behaviour
|
2017 |
Pentecost, Robin |
| Complaint-handling as antecedent of customer engagement : do consumer characteristics matter?
|
2017 |
Cambra-Fierro, Jesus |
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