Marketing techniques for financial inclusion and development
"This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significan...
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| Weitere Verfasser: | , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Hershey, PA, USA
Business Science Reference
2018
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| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability." Financing millennials in developing economies : banking strategies for undergraduate students -- Financial literacy for financial inclusion using mobile technology in India -- Boundless banking : the role of evolution personal banking in financial inclusion in India -- The study of relationship between the slum customers and the factors affecting bank account opening under Pradhan Mantri Jan Dhan Yojna in Lucknow Ci -- Financial inclusion through micro enterprises of rural SHG's : an empirical study in South Rajasthan -- How customer analytics and digital technologies drive banks to understand consumer awareness towards financial inclusion -- Customer shareholding as radical approach to a sustainable and profitable relationship -- An empirical study of the awareness among the rural population in Pune and their preferences towards financial inclusion |
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| Beschreibung: | Includes bibliographical references Enthält 14 Beiträge |
| Beschreibung: | xx, 311 Seiten Illustrationen |
| ISBN: | 9781522540359 978-1-5225-4035-9 |