| Marketing research on mergers and acquisitions : a systematic review and future directions
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2017 |
Christofi, Michael |
| The EU as superordinate brand origin : an entitativity perspective
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2017 |
Diamantopoulos, Adamantios |
| The effect of COO on retail buyers’ propensity to trial new products
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2017 |
Reardon, James |
| Country of origin and ethnocentrism in the context of lateral, upward and downward migration
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2017 |
Zolfagharian, Mohammadali |
| Examining the role of empathy on third-country nationals' foreign product purchase behaviour : a study of the growing international boycott against Israel
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2017 |
Halimi, Tariq Abdullatif |
| Determinants of the governance structure of the international franchise firm : a case study analysis in the automotive rental industry
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2017 |
Jell-Ojobor, Maria |
| Market challenges, learning and customer orientation, and innovativeness in IJVs
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2017 |
Park, Chansoo |
| Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
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2017 |
Wang, Cheng Lu |
| Push and pull factors in international franchising
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2017 |
Madanoglu, Melih |
| The influence of relational capability and marketing capabilities on the export performance of emerging market firms
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2017 |
Pham, Thi Song Hanh |
| Influences of cognitive dimensions on the collaborative entry mode choice of small- and medium-sized enterprises
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2017 |
Del Giudice, Manlio |
| Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
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2017 |
Mooij, Marieke K. de |
| Multi-country collaborative innovation in the internationalisation process
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2017 |
Chebbi, Hela |
| Born global firms' growth and collaborative entry mode : the role of transnational entrepreneurs
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2017 |
Liu, Yipeng |
| Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
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2017 |
Moon, Byeong-joon |
| Buy-national campaigns : congruence determines premiums for domestic products
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2017 |
Insch, Andrea |
| How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
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2017 |
He, Jiaxun |
| Cultural resonance of global brands in Brazilian social movements
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2017 |
Suarez, Maribel |
| The impact of country of origin on context effects in choice
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2017 |
Kim, Moon-Yong |
| MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
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2017 |
Butt, Muhammad Mohsin |
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