China in symbolic communication
The distorted symbols about China -- The metalanguage's mechanism of communicating the whole via the part and the strategy of corporate communication -- The semantic multiplicity of symbolic signification: the evolution of classic Chinese symbols through history -- The selectivity of symbolic s...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London, New York
Routledge, Taylor & Francis Group
2017
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| Schriftenreihe: | China perspectives series
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| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | The distorted symbols about China -- The metalanguage's mechanism of communicating the whole via the part and the strategy of corporate communication -- The semantic multiplicity of symbolic signification: the evolution of classic Chinese symbols through history -- The selectivity of symbolic signifiers: the root cause for the -- Communication of negative Chinese images in modern times -- The metalanguage's mechanism of communicating the whole via the part: how the image of China is constructed via non-government symbols -- The mechanism of synergic communication between two systems of signifiers: the international communication of the Chinese media -- The "APEC Blue": the transmutation of symbols from mass communication to groups communication -- The characteristics of strong symbols and their power of communication -- Conclusion -- Postscript |
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| Beschreibung: | Includes bibliographical references (page 125) and index |
| Beschreibung: | x, 129 pages 25 cm |
| ISBN: | 9781138089112 978-1-138-08911-2 |