Why do companies engage in green marketing? alternative green marketing strategies and the motivations for the green marketing approach

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Bibliographische Detailangaben
Veröffentlicht in:	Green marketing and environmental responsibility in modern corporations
1. Verfasser:	Kirezli, Özge (VerfasserIn)
Weitere Verfasser:	Yiğit, Melis Kaytaz (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2017
Schlagworte:	Öko-Marketing > Strategisches Management > Aufsatz im Buch
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