Green marketing and environmental responsibility in modern corporations
"This book presents the emerging trends in green marketing across the globe, highlighting the need, characteristics, principles, challenges, and opportunities. It broadens the knowledge on the emerging trends of green marketing across the world in the light their respective environmental challe...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Hershey, PA
IGI Global
2017
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| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "This book presents the emerging trends in green marketing across the globe, highlighting the need, characteristics, principles, challenges, and opportunities. It broadens the knowledge on the emerging trends of green marketing across the world in the light their respective environmental challenges and opportunities. It covers topics such as green marketing, consumer buying behavior, and consumer awareness"-- Preface -- Acknowledgment -- Ecological marketing: tactics and impacts -- Green marketing as a tool for reducing environmental footprint of the construction industry -- The G4 initiatives : go green global gear up initiatives / Dr. Sudha Bhuvaneswari Kannan -- Green consumption : a study to understand consumers' organic food consumption / Ozan Kaya, Mr. Feridun Duma -- Emerging strategies in green marketing within the new sustainability paradigm : strategies in green marketing / Dr. Manoj Kumar -- Consumers' intention to purchase organic food products / Ms. Syaidatina Akila Mohamad Azizan, Prof. Norazah Mohd Suki -- The impact of green attributes from suppliers on supply chain performance / Jose Roberto Mendoza Fong, Jorge Luis García-Alcaraz, Aidé Aracely Maldonado, Cuauhtémoc Sánchez Ramírez, Valeria Martínez Loya -- Sustainable marketing and corporates' culpabilities -- Why do companies engage in green marketing? : alternative green marketing strategies and the motivations for the green marketing approach / Özge Kirezli, Melis Kaytaz Yi?it -- Practice of green marketing activities in the organic agricultural sector in turkey / Veysel Asoglu, Halil Ibrahim engun -- Eco-friendly culpabilities of modern corporates on ecological marketing : an overview / Thangasamy Esakki -- Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation and consumer purchase intention / Norazah Mohd Suki, Norbayah Mohd Suki -- An overview of electric vehicle technology a vision towards sustainable transportation / Nadia Adnan, Shahrina Md Nordin, Imran Rahman, Pandian Vasant, Muhammad Amir Noor -- A comparative study on gft adoption behaviour among malaysian paddy farmers / Nadia Adnan, Shahrina Md Nordin, Amir Noor Noor -- Compilation of references -- About the contributors -- Index |
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| Beschreibung: | Enthält 12 Beiträge |
| Beschreibung: | xxi Seiten, Seite 22-24, 294 Seiten Illustrationen |
| ISBN: | 9781522523314 978-1-5225-2331-4 1522523316 1-5225-2331-6 |