Holistic approaches to brand culture and communication across industries

"This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Dasgupta, Sabyasachi (HerausgeberIn), Biswal, Santosh Kumar (HerausgeberIn), Ramesh, M. Anil (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA, USA Business Science Reference 2018
Schriftenreihe:	Advances in marketing, customer relationship, management, and E-services (AMCRMES) book series Premier reference source
Schlagworte:	Markenführung > Markentreue > Konsumentenverhalten > Indien > Branding (Marketing) > Brand name products
Online Zugang:	Inhaltsverzeichnis
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Bestellen

Beschreibung
Zusammenfassung:	"This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide solutions to execute best practices that may be considered by organizations while taking decisions"--
Beschreibung:	Enthält 14 Beiträge
Beschreibung:	xxii, 281 Seiten Illustrationen
ISBN:	9781522531500 978-1-5225-3150-0