Value co-creation, dynamic capabilities and customer retention in industrial markets

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Veröffentlicht in:The journal of business & industrial marketing
1. Verfasser: Preikschas, Michael W. (VerfasserIn)
Weitere Verfasser: Cabanelas, Pablo (VerfasserIn), Rüdiger, Klaus (VerfasserIn), Lampón, Jesús F. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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