Digital marketing strategies for fashion and luxury brands

"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets ar...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	Ozuem, Wilson (HerausgeberIn), Azemi, Yllka (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA IGI Global, Business Science Reference 2018
Schriftenreihe:	Advances in Marketing, Customer Realtionship Management, and E-Services Book Series (AMCRMES)
Schlagworte:	Fashion merchandising > Luxury goods > Internet marketing
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