Competitive intelligence rescue
Preface -- The language of competitive intelligence and of this book -- Diagnostic quizzes and questions -- Do-it-yourself ci -- Creating a new CI function and staffing a new CI team -- Defending against your competitors' intelligence activities -- Adding strategic intelligence to market/tactic...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Santa Barbara, California
Praeger
2017
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Preface -- The language of competitive intelligence and of this book -- Diagnostic quizzes and questions -- Do-it-yourself ci -- Creating a new CI function and staffing a new CI team -- Defending against your competitors' intelligence activities -- Adding strategic intelligence to market/tactical intelligence and contracting out for market/tactical intelligence -- Bringing CI inside -- Integrating an acquisition, developing DIY capabilities & adding primary research -- Starting late -- What does this all mean to you? -- Index |
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| Beschreibung: | Includes index |
| Beschreibung: | x, 177 Seiten 24 cm |
| ISBN: | 9781440851605 978-1-4408-5160-5 |