Green marketing and environmental responsibility in modern corporations

"This book presents the emerging trends in green marketing across the globe, highlighting the need, characteristics, principles, challenges, and opportunities. It broadens the knowledge on the emerging trends of green marketing across the world in the light their respective environmental challe...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Esakki, Thangasamy (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA IGI Global 2017
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Öko-Marketing > Öko-Produkt > Umweltmanagement > Welt > Green marketing > Social responsibility of business > Aufsatzsammlung > Umweltbezogenes Management
Online Zugang:	Inhaltsverzeichnis
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Bestellen

Titel	Jahr	Verfasser
The G4 Initiatives : Go Green Global Gear Up Initiatives	2017	Kannan, Sudha Bhuvaneswari
Green consumption : a study to understand consumers' organic food consumption	2017	Kaya, Ozan
Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention	2017	Mohd Suki, Norazah
An overview of electric vehicle technology : a vision towards sustainable transportation	2017	Nadia Adnan
A comparative study on GFT adoption behaviour among Malaysian paddy farmers	2017	Nadia Adnan
Green marketing as a tool for reducing environmental footprint of the construction industry	2017	Sertyesilisik, Begum
Eco-friendly culpabilities of modern corporates on ecological marketing : an overview	2017	Esakki, Thangasamy
The impact of green attributes from suppliers on supply chain performance	2017	Mendoza Fong, José Roberto
Practice of green marketıng activities in the organic agricultural sector in Turkey	2017	Asoğlu, Veysel
Consumers' intentions to purchase organic food products	2017	Syaidatina Akila Mohamad Azizan
Why do companies engage in green marketing? : alternative green marketing strategies and the motivations for the green marketing approach	2017	Kirezli, Özge

Alle Artikel auflisten