Utilizing consumer psychology in business strategy

"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psycholo...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Dalgic, Tevfik (VerfasserIn)
Weitere Verfasser:	Unal, Sevtap (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA Business Science Reference 2018
Schriftenreihe:	Advances in business strategy and competitive advantage (ABSCA) book series Premier reference source
Schlagworte:	Konsumentenverhalten > Persönlichkeitspsychologie > Strategisches Management > Strategic planning > Consumer behavior > Psychological aspects > Decision making
Online Zugang:	Inhaltsverzeichnis
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