Utilizing consumer psychology in business strategy

Utilizing consumer psychology in business strategy

"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psycholo...

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1. Verfasser: Dalgic, Tevfik (VerfasserIn)
Weitere Verfasser: Unal, Sevtap (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, PA Business Science Reference 2018
Schriftenreihe:Advances in business strategy and competitive advantage (ABSCA) book series
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Schlagworte:
Konsumentenverhalten > Persönlichkeitspsychologie > Strategisches Management > Strategic planning > Consumer behavior > Psychological aspects > Decision making
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Beschreibung
Zusammenfassung:"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"--
Beschreibung:xii, 325 Seiten
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ISBN:9781522534488
978-1-5225-3448-8