Strategic alliance management
Preface -- Strategic alliance management -- Alliance strategy formulation -- Alliance partner selection -- Alliance negotiation -- Alliance design -- Alliance launch -- Alliance management -- Alliance evaluation -- Alliance termination -- Supplier alliances -- Learning alliances -- Co-branding allia...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London, New York
Routledge Taylor & Francis Group
2018
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| Ausgabe: | Second edition |
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Preface -- Strategic alliance management -- Alliance strategy formulation -- Alliance partner selection -- Alliance negotiation -- Alliance design -- Alliance launch -- Alliance management -- Alliance evaluation -- Alliance termination -- Supplier alliances -- Learning alliances -- Co-branding alliances -- International alliances -- Asymmetrical alliances -- Cross-sector alliances -- Coopetition alliances -- Multi-partner alliances -- Alliance portfolios -- Alliance networks -- Business ecosystems -- Alliance co-evolution -- Alliance professionals -- Alliance teams -- Alliance capabilities -- Strategic alliance management : science and art -- Appendix -- Notes -- References -- Index |
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| Beschreibung: | Includes bibliographical references and index Revised edition of the authors' Strategic alliance management, 2012. - Includes bibliographical references and index |
| Beschreibung: | xv, 424 Seiten Illustrationen |
| ISBN: | 9781138684669 978-1-138-68466-9 9781138684676 978-1-138-68467-6 |