Strategic marketing management and tactics in the service industry

"This book focuses on knowledge needed to implement service strategies for competitive advantage across industries. Each of the topics covered in the book represents a pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers. It covers to...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	Sood, Tulika (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA, USA Business Science Reference 2017
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Dienstleistungsmarketing > Strategisches Management > Marketing > Planning > Management
Online Zugang:	Inhaltsverzeichnis
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