Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity

Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity

"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline m...

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Bibliographische Detailangaben
1. Verfasser: Kaufmann, Hans Rüdiger (VerfasserIn)
Weitere Verfasser: Manarioti, Agapi (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, PA, USA Business Science Reference 2017
Schriftenreihe:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Research insights)
Schlagworte:
Online-Marketing > Kundenintegration > Beziehungsmarketing > Internet marketing > Consumer behavior
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Beschreibung
Zusammenfassung:"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"--
Beschreibung:Includes bibliographical references
Beschreibung:ix, 222 Seiten
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ISBN:9781683180128
978-1-68318-012-8