Corruption and brand value

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Bibliographische Detailangaben
Veröffentlicht in:International marketing review
1. Verfasser: Lin, Chih-Pin (VerfasserIn)
Weitere Verfasser: Chuang, Cheng-Min (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2016
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Titel Jahr Verfasser
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research 2017 Wang, Cheng Lu
Push and pull factors in international franchising 2017 Madanoglu, Melih
The influence of relational capability and marketing capabilities on the export performance of emerging market firms 2017 Pham, Thi Song Hanh
Influences of cognitive dimensions on the collaborative entry mode choice of small- and medium-sized enterprises 2017 Del Giudice, Manlio
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries 2017 Mooij, Marieke K. de
Multi-country collaborative innovation in the internationalisation process 2017 Chebbi, Hela
Born global firms' growth and collaborative entry mode : the role of transnational entrepreneurs 2017 Liu, Yipeng
Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands 2017 Moon, Byeong-joon
Buy-national campaigns : congruence determines premiums for domestic products 2017 Insch, Andrea
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China 2017 He, Jiaxun
Cultural resonance of global brands in Brazilian social movements 2017 Suarez, Maribel
The impact of country of origin on context effects in choice 2017 Kim, Moon-Yong
MNCs and religious influences in global markets : drivers of consumer-based halal brand equity 2017 Butt, Muhammad Mohsin
Barriers to enter in foreign markets : evidence from SMEs in emerging market 2017 Rahman, Mahfuzur
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge 2017 Cakici, N. Meltem
When and how country reputation stimulates export volume 2017 Dimitrova, Boryana V.
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin 2017 Balabanis, George
A store brand’s country-of-origin or store image : what matters to consumers? 2017 Garrett, Tony C.
Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs 2017 Majid, Kashef A.
Dynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economies 2017 Konwar, Ziko
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