How innovation really works
The problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R&D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open inno...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York
McGraw-Hill Education
2017
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | The problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R&D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open innovation turbocharges R&D -- Misconception 6: R&D needs to be more relevant -- Misconception 7: Wall Street rewards innovation -- The promise of RQ: restoring growth -- Behind RQ: what it really is and how to find yours |
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| Beschreibung: | Includes index |
| Beschreibung: | xiv, 253 Seiten Illustrationen |
| ISBN: | 9781259860935 978-1-259-86093-5 1259860930 1-259-86093-0 |