Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing letters
1. Verfasser: Song, Reo (VerfasserIn)
Weitere Verfasser: Jang, Sungha (VerfasserIn), Cai, Gangshu (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: December 2016
Schlagworte:
Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
The Pareto rule in marketing revisited : is it 80/20 or 70/20? 2019 McCarthy, Daniel
Poverty, consumption, and counterintuitive behavior 2019 Bryant, Andrew
Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking 2019 Kim, Seo Young
A wearable sales assistant : capturing dynamic nonverbal communication behaviors using sensor technology 2019 Pauser, Sandra
Spending as protection : the need for safety increases preference for luxury products 2019 Ma, Han
Brand loyalty evolution and the impact of category characteristics 2019 Casteran, Gauthier
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption 2019 Montoya, Ricardo
Value instantiation : how to overcome the value conflict in promoting luxury brands with CSR initiatives 2019 Park, Ji Kyung
The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions 2019 Gunasti, Kunter
Research productivity of faculty at 30 leading marketing departments 2019 Van Osselaer, Stijn M. J.
Matte matters : when matte packaging increases perceptions of food naturalness 2019 Marckhgott, Eva
How do successful scholars get their best research ideas? : an exploration 2019 Cao, Cathy
"It is better to be loved than feared: Machiavellianism and the dark side of internal networking" 2019 Dugan, Riley
The effects of relationship length on customer profitability after a service recovery 2019 Béal, Mathieu
When more likes is not better : the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness 2019 Vries, Eline L. E. de
Emotional intelligence and service quality : a meta-analysis with initial evidence on cross-cultural factors and future research directions 2019 Miao, Chao
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising 2019 Baek, Tae Hyun
Roles of a preselling strategy under asymmetric information 2019 Wang, Xi
Shipping fee schedules and return behavior 2019 Lepthien, Anke
Sniping in soft-close online auctions : empirical evidence from overstock 2019 Cao, Wen
Alle Artikel auflisten