Rural tourism and enterprise management, marketing and sustainability
Rural enterprise business development: the developed world context / Peter Robinson & Alison Murray -- Selling to consumers / Sammy Li, Roya Rahimi & Nikolaos Stylos -- Sustainability, CSR and ethics : developed economies perspective / Caroline Wiscombe -- Community engagement and rural tour...
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| Weitere Verfasser: | , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Wallingford, Oxfordshire, Boston, MA
CAB International
2017
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| Schriftenreihe: | Cabi tourism texts
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| Schlagworte: | |
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Tag hinzufügen | Zusammenfassung: | Rural enterprise business development: the developed world context / Peter Robinson & Alison Murray -- Selling to consumers / Sammy Li, Roya Rahimi & Nikolaos Stylos -- Sustainability, CSR and ethics : developed economies perspective / Caroline Wiscombe -- Community engagement and rural tourism enterprise / Peter Wiltshier -- Social enterprise and the rural landscape / Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson -- The rural business environment in developing economies / Solomon Olorunfemi Olubiyo & Ade Oriade -- Marketing and communications and rural business in developing countries / Abiodun Elijah Obayelu & Nikolaos Stylos -- Consumers and rural tourism in developing economies / Vivienne Saverimuttu and Maria Estela Varua -- Sustainability and ethics in rural business and tourism in the developing world /Weng Marc Lim and Sine Heitman -- Community engagement, rural institutions and rural tourism business in developing countries / Anahita Malek, Fabio Carbone & Asia Alder -- Challenges and strategies for rural business operations in developed and developing economies /Ade Oriade and Peter Robinson -- Developing and growing knowledge within rural tourism enterprises / Tony Greenwood and Jo Tate -- Collaborate to innovate : challenges and strategies for rural business to innovate / Ainurul Rosli, Jane Chang and Maria L. Granados -- Strategies for rural business growth / Crispin Dale, Neil Robinson and Mike Evans -- Opportunities for growth : the rural tourism policy and planning perspective / Caroline Wiscombe and Steve Gelder -- Conclusion / Ade Oriade and Peter Robinson |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxix, 253 Seiten Illustrationen |
| ISBN: | 9781780647500 978-1-78064-750-0 9781780647494 978-1-78064-749-4 |