The impact of crisis response strategy, crisis type, and corporate social responsibility on post-crisis consumer trust and purchase intention

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Veröffentlicht in:Corporate reputation review
1. Verfasser: Hegner, Sabrina (VerfasserIn)
Weitere Verfasser: Beldad, Ardion D. (VerfasserIn), Kraesgenberg, Anne-Lotte (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2016
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