Marketing and supply chain management : a systemic approach

Marketing and supply chain management a systemic approach

Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated...

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Bibliographische Detailangaben
1. Verfasser: Folinas, Dimitris (VerfasserIn)
Körperschaft: George Routledge & Sons (Verlag)
Weitere Verfasser: Fotiadis, Thomas (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: London, New York Routledge, Taylor & Francis Group 2018
Schlagworte:
Marketingmanagement > Lieferkette > Just in Time > Efficient Consumer Response > Vendor-Managed Inventory > Industrial marketing > Business logistics > Fallstudie > Marketing > Materialmanagement
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Beschreibung
Zusammenfassung:Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies
Beschreibung:XI, 232 Seiten
Illustrationen, Diagramme
ISBN:113818165X
1-138-18165-X
9781138181649
978-1-138-18164-9
9781138181656
978-1-138-18165-6