Black ops advertising native ads, content marketing, and the covert world of the digital sell
Introduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowe...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, London
OR Books
2016
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Tag hinzufügen | Zusammenfassung: | Introduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowered consumer -- Advertising ourselves to death. Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content |
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| Beschreibung: | Includes bibliographical references (pages 209-244) |
| Beschreibung: | 244 Seiten 19 cm |
| ISBN: | 194486900X 1-944869-00-X 9781944869007 978-1-944869-00-7 |