Marketing organization development consulting a how-to guide for OD consultants
Unique challenges in marketing change management, performance consulting and organization development / by William J. Rothwell -- Marketing landscape, tools, and definitions / by Michelle Welliver -- Evaluating personal strengths and weaknesses / by Jong Gyu Park -- Evaluating unmet needs and opport...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Boca Raton, London, New York
CRC Press
2017
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Tag hinzufügen | Zusammenfassung: | Unique challenges in marketing change management, performance consulting and organization development / by William J. Rothwell -- Marketing landscape, tools, and definitions / by Michelle Welliver -- Evaluating personal strengths and weaknesses / by Jong Gyu Park -- Evaluating unmet needs and opportunities / y Marie Saul -- Proposal process / by Aileen Zaballero -- Pricing OD consulting services / by William J. Rothwell -- Channels for organization development marketing / by Zakiya Alsadah -- Communication planning and branding / by Azadeh Omrani-Kermani -- Personal sales / by Jamie Campbell -- Executive-level communications / by Jae Young Lee -- How measurement and appraisal can be the means to the end of marketing organization development / by Patricia Macko -- The future of marketing organization development consulting / by William J. Rothwell |
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| Beschreibung: | xxvii, 202 Seiten Illustrationen |
| ISBN: | 9781138033313 978-1-138-03331-3 |