Strategic uses of social media for improved customer retention

"This book is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers"--

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Bibliographische Detailangaben
Weitere Verfasser:	Al-Rabayah, Wafaa (HerausgeberIn), Khasawneh, Rawan Tayseer (HerausgeberIn), Abu-Shamaa, Rasha (HerausgeberIn), Alsmadi, Izzat (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA Business Science Reference 2017
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Schlagworte:	Beziehungsmarketing > Innovation > Soziales Netzwerk > Social Web > Customer relations > Technological innovations > Online social networks in business > Social media > Economic aspects > Social Media > Marketing
Online Zugang:	Inhaltsverzeichnis
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Titel	Jahr	Verfasser
Social customer relationship management (SCRM) : a strategy for customer engagement	2017	Al-Azzam, Ameen K.
Determinants of brand recall in social networking sites	2017	Varnali, Kaan
The impact of social media on customer engagement with U.S. banks	2017	Haro-de-Rosario, Arturo
Opinion mining : a tool for understanding customers - challenges and approaches	2017	Khasawneh, Rawan Tayseer
Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses? : the usefulness of social media in growing a family-owned business	2017	Mupepi, ambo Governor
Towards a framework for integrating social media, customer relationship, and knowledge management	2017	Bello, Olayiwola Wasiu
Social networks impact on potential customers' buying decisions and current customer loyalty	2017	Al-Rabayah, Wafaa A.
Marketing on Tumblr	2017	Smirnov, Kristen
The effect of social networks on branding : a factorial analysis approach	2017	Nouala, Meriem
Social media as social customer relationship management tool : case of Jordan medical directory	2017	Al-Rabayah, Wafaa A.
Sentiment analysis of social media as tool to improve customer retention	2017	Al-Zyoud, Ahmad
Social media as a new emerging tool of marketing	2017	Khasawneh, Rawan Tayseer
Using social strategy to retain customers : cases and tips	2017	Al-Rabayah, Wafaa A.

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