Marketing strategy in emerging markets a conceptual framework

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of strategic marketing
1. Verfasser: Bang, Vasant V. (VerfasserIn)
Weitere Verfasser: Joshi, Sharad L. (VerfasserIn), Singh, Monica C. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: April 2016
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Combined effects of franchise management strategies and employee service performance on customer loyalty : a multilevel perspective 2018 Ramaseshan, B.
Impact of firm's customer orientation on performance : the moderating role of interfunctional coordination and employee commitment 2018 Babu, Mujahid Mohiuddin
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context 2018 Ben Youssef, Kamel
Relating strategic market orientation and market performance : role of customer value types 2018 Sahi, Gurjeet Kaur
Exploiting online social gambling for marketing communications 2018 Ozuem, Wilson
Social media and sports : driving fan engagement with football clubs on Facebook 2018 Vale, Leonor
Role of the stadium in the value enhancement process of a rugby union match 2018 Boissel, Jérôme
Generating consumer insights into physical activity patterns for three different segments 2018 Kitunen, Anna
Brand compass : charting a course to improve firm performance 2018 Bridson, Kerrie Christine
Customers' savings rate and share of wallet : the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator 2018 Hamin, Hamin
A conceptual analysis of brand intimacy on social media platforms 2018 Almubarak, Alanoud F.
It takes two to tango : mobilizing strategic, ordinary, and weak resources at the base of the pyramid 2018 Ausrød, Vegar Lein
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications 2018 Massiera, Philippe
Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms 2018 Wilkins, Stephen
International market entry mode : a systematic literature review 2018 Schellenberg, Michael
Tie the knot : building stronger consumers' attachment toward a brand 2018 Japutra, Arnold
It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes 2018 Lim, Weng Marc
Strategic prescriptive theories in the business context of an emerging economy 2018 Coffie, Stanley
"Fake it until you make it" : business model conceptualization in digital entrepreneurship 2018 Standing, Craig
Sport marketing's past, present and future : an introduction to the special issue on contemporary issues in sports marketing : editorial 2018 Manoli, Argyro Elisavet
Alle Artikel auflisten