Combined effects of franchise management strategies and employee service performance on customer loyalty : a multilevel perspective
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2018 |
Ramaseshan, B. |
Impact of firm's customer orientation on performance : the moderating role of interfunctional coordination and employee commitment
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2018 |
Babu, Mujahid Mohiuddin |
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
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2018 |
Ben Youssef, Kamel |
Relating strategic market orientation and market performance : role of customer value types
|
2018 |
Sahi, Gurjeet Kaur |
Exploiting online social gambling for marketing communications
|
2018 |
Ozuem, Wilson |
Social media and sports : driving fan engagement with football clubs on Facebook
|
2018 |
Vale, Leonor |
Role of the stadium in the value enhancement process of a rugby union match
|
2018 |
Boissel, Jérôme |
Generating consumer insights into physical activity patterns for three different segments
|
2018 |
Kitunen, Anna |
Brand compass : charting a course to improve firm performance
|
2018 |
Bridson, Kerrie Christine |
Customers' savings rate and share of wallet : the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator
|
2018 |
Hamin, Hamin |
A conceptual analysis of brand intimacy on social media platforms
|
2018 |
Almubarak, Alanoud F. |
It takes two to tango : mobilizing strategic, ordinary, and weak resources at the base of the pyramid
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2018 |
Ausrød, Vegar Lein |
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
|
2018 |
Massiera, Philippe |
Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
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2018 |
Wilkins, Stephen |
International market entry mode : a systematic literature review
|
2018 |
Schellenberg, Michael |
Tie the knot : building stronger consumers' attachment toward a brand
|
2018 |
Japutra, Arnold |
It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes
|
2018 |
Lim, Weng Marc |
Strategic prescriptive theories in the business context of an emerging economy
|
2018 |
Coffie, Stanley |
"Fake it until you make it" : business model conceptualization in digital entrepreneurship
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2018 |
Standing, Craig |
Sport marketing's past, present and future : an introduction to the special issue on contemporary issues in sports marketing : editorial
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2018 |
Manoli, Argyro Elisavet |