The impact of price-based and new product promiotions on fast food restaurant sales and stock prices

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Bibliographische Detailangaben
Veröffentlicht in:Journal of food products marketing
1. Verfasser: Mathe-Soulek, Kimberly (VerfasserIn)
Weitere Verfasser: Krawczyk, Matt (VerfasserIn), Harrington, Robert J. (VerfasserIn), Ottenbacher, Michael (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2016
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