Personality, design and marketing matching design to customer personal preferences
Introduction : overview of the book -- Contributor biographies -- Personality theories / Ceri Sims -- Personality encoded in graphic expression -- Graphic expression and personality / Gloria Moss -- Inferring personality from drawings / Bill Wylie -- Personality as reflected in creatives' adver...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London, New York
Routledge
2017
|
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Personality and graphic expression | 2017 | Moss, Gloria |
| Personality as reflected in creatives' adverts | 2017 | Blythe, Jim |
| Matching communication styles to the personality of web visitors | 2017 | Buchanan, Holly |
| How organisations can be optimised for personality-sensitive design | 2017 | Moss, Gloria |
| The psychology of personality | 2017 | Sims, Ceri |
| Inferring personality from drawings | 2017 | Wylie, Bill |
| Personality communicated in children's digital and non-digital drawings : inferences for marketing research | 2017 | Harris, Judi |
| Personality and design and marketing preferences | 2017 | Moss, Gloria |
| Matching website and audience personalities : the case of music artist marketing | 2017 | Springer, Paul |