Personality, design and marketing : matching design to customer personal preferences

Personality, design and marketing matching design to customer personal preferences

Introduction : overview of the book -- Contributor biographies -- Personality theories / Ceri Sims -- Personality encoded in graphic expression -- Graphic expression and personality / Gloria Moss -- Inferring personality from drawings / Bill Wylie -- Personality as reflected in creatives' adver...

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Bibliographische Detailangaben
Weitere Verfasser: Moss, Gloria (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: London, New York Routledge 2017
Schlagworte:
Produktgestaltung > Kundenzufriedenheit > Persönlichkeitspsychologie > Selbstevaluation > Marktforschung > Consumers > Psychology > Marketing > Psychological aspects
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Beschreibung
Zusammenfassung:Introduction : overview of the book -- Contributor biographies -- Personality theories / Ceri Sims -- Personality encoded in graphic expression -- Graphic expression and personality / Gloria Moss -- Inferring personality from drawings / Bill Wylie -- Personality as reflected in creatives' adverts / Jim Blythe -- Personality communicated in children's digital and non-digital drawings : inferences for marketing research / Judi Harris -- Preferences are for design and marketing that mirror the observer's personality -- Personality : its impact on design and advertising preferences / Gloria Moss -- Ensuring a match between the words on a website and the personality of web visitors / Holly Buchanan -- Matching website and audience personalities : the case of music artist marketing / Paul Springer -- How organisations can create the right environment for personality-sensitive design / Gloria Moss
Beschreibung:Enthält 9 Beiträge
Literaturangaben
Beschreibung:x, 127 Seiten
Illustrationen
ISBN:9780566087844
978-0-566-08784-4