Boss lady : how three women entrepreneurs built successful big businesses in the mid-twentieth century

Boss lady how three women entrepreneurs built successful big businesses in the mid-twentieth century

"... the careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930s, sold them to major corporations in the 196...

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Bibliographische Detailangaben
1. Verfasser: Sparks, Edith (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Chapel Hill The University of North Carolina Press 2017
Schriftenreihe:The Luther H. Hodges Jr. and Luther H. Hodges Sr. series on business, entrepreneurship, and public policy
Schlagworte:
Lewis, Tillie > Beech, Olive Ann > Rudkin, Margaret > Unternehmer > Weibliche Führungskräfte > Women-owned business enterprises > History > Women executives > Businesswomen
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Beschreibung
Zusammenfassung:"... the careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930s, sold them to major corporations in the 1960s and 1970s, and became members of their corporate boards."
Constructing entrepreneurial pathways -- Government and women's business ownership -- Labor-management relations -- Gender as brand management -- Women and business valuation: asserting self-worth
Beschreibung:Includes bibliographical references and index
Beschreibung:xiv, 309 Seiten
ISBN:9781469633022
978-1-4696-3302-2
9781469633015
978-1-4696-3301-5