The perception of quality mapping product and service quality to consumer perceptions
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the qualit...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London
Springer
2015
|
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Zusammenfassung: | Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses What is quality? -- Creating a competitive advantage -- The value proposition -- The philosophy of quality -- The perception process -- The aspects of quality -- Organizational dimensions of quality -- Implementing organizational change -- Dimensions of transformational process quality -- Process improvement methods and tools -- The dimensions of supply chain quality -- Implementing change in the supply chain -- The dimensions of product quality -- Product design and commercialization -- The dimensions of service quality -- Service system design and commercialization -- Integrating all the components of quality |
|---|---|
| Beschreibung: | Includes bibliographical references (pages 255-265) |
| Beschreibung: | ix, 265 pages illustrations 24 cm |
| ISBN: | 9781447166269 978-1-4471-6626-9 1447166264 1-4471-6626-4 |