Handbook of research on intelligent techniques and modeling applications in marketing analytics

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--

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Bibliographische Detailangaben
Weitere Verfasser: Kumar, Anil (HerausgeberIn), Dash, Manoj Kumar (HerausgeberIn), Trivedi, Shrawan Kumar (HerausgeberIn), Panda, Tapan Kumar (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, Pa. IGI Global, Business Science Reference 2017
Schriftenreihe:Advances in business information systems and analytics (ABISA) book series
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Titel Jahr Verfasser
A novel approach to segmentation using customer locations data and intelligent techniques 2017 Öztayşi, Başar
Modeling consumer opinion using RIDIT and grey relational analysis 2017 Kumar, Rohit Vishal
Fuzzy time series : an application in e-commerce 2017 Karasan, Ali
A new perspective on RFM analytics 2017 Aghdaie, Mohammad Hasan
Fuzzy clustering : an analysis of service quality in the mobile phone industry 2017 Baeshen, Mashhour H.
Auto associative extreme learning machine based hybrids for data imputation 2017 Gautam, Chandan
Improving customer experience using sentiment analysis in e-commerce 2017 Jain, Vinay Kumar
E-retailing from past to future : definitions, analysis, problems, and perspectives 2017 Ozturk, Zehra Kamisli
Adoption of online marketing for service SMEs with multi-criteria decision-making approach 2017 Ocampo, Lanndon
Multi-criteria decision making in marketing by using fuzzy rough set 2017 Das, Tapan Kumar
Applications of the stochastic multicriteria acceptability analysis method for consumer preference study 2017 Trzaskalik, Tadeusz
Understand the frequency of application usage by smartphone users : door is open, but closes quickly 2017 Jain, Geetika
Prediction of the quality of fresh water in a basin 2017 Allende, Sira M.
Operating commodities market by automated traders 2017 Laib, Fodil
An analysis of the interactions among the enablers of information communication technology in humanitarian supply chain management : a fuzzy-based relationship modelling approach 2017 Kabra, Gaurav
Fuzzy multi-objective association rule mining using evolutionary computation 2017 Pradeep, Ganghishetti
Improved seating plans for movie theatre to improve revenue : an integrated best worst method with EMSR-B 2017 Joshi, Kedar Pandurang
Sentiment analysis as a tool to understand the cultural relationship between consumer and brand 2017 Capolupo, Nicola
Car safety : a statistical analysis for marketing management 2017 Moreira, António Carrizo
Banking credit scoring assessment using predictive k-nearest neighbour (PKNN) classifier 2017 Jena, Saroj Kanta
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