Handbook of research on intelligent techniques and modeling applications in marketing analytics
"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Hershey, Pa.
IGI Global, Business Science Reference
2017
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| Schriftenreihe: | Advances in business information systems and analytics (ABISA) book series
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"-- Acknowledgment -- Consumer analytics : fuzzy applications -- A new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami -- A novel approach to segmentation using customer locations data and intelligent techniques / Baar Öztayi, Ugur Gokdere, Ms. Esra Nur Simsek, Ceren Salkin Oner -- Fuzzy clustering : an analysis of service quality in the mobile phone industry / Mashhour Baeshen, Malcolm J. Beynon, Kate L. Daunt -- An analysis of the interactions among the enablers of information communication technology in humanitarian supply chain management : a fuzzy based relationship modelling approach / Gaurav Kabra -- Computational intelligent: business analytics -- Auto associative extreme learning machine based hybrids for data imputation / Chandan Gautam, Vadlamani Ravi -- Multi-criteria decision making in marketing by using fuzzy rough set / Tapan Kumar Das -- Fuzzy multi-objective association rule mining using evolutionary computation / Ganghishetti Pradeep, Vadlamani Ravi -- Improved seating plans for movie theatre to improve revenue : an integrated best worst method with EMSR-B / Kedar Pandurang Joshi, Nikhil Lohiya -- Consumer analytics : multi-criteria (MCDM) applications and sentiment analysis -- Applications of the stochastic multi-criteria acceptability analysis method for consumer preference study / Tadeusz Trzaskalik, Piotr Namieciski, Andrzej Bajdak, Slawomir Jarek -- Modeling consumer opinion using ridit and grey relational analysis / Hohit Vishal Kumar -- Chapter11 sentiment analysis as a tool to understand the cultural relationship between consumer and brand / Nicola Capolupo, Gianpaolo Basile, Giancarlo Scozzese -- Improving customer experience using sentiment analysis in e-commerce / Kinay Kumar Jain / Shishir Kumar -- Marketing analytics : digital market place -- Adoption of online marketing for service SMES with multi-criteria decision-making approach / Lanndon Ocampo, Rosalin Merry Berdin Alarde, Dennis Anthony Kilongkilong, Antonio Esmero -- E-retailing from past to future definitions, analysis, problems and perspectives / Zehra Kamisli Ozturk, Mehmet Alegoz -- Fuzzy time series-an application in e-commerce / Ali KARASAN, Ismail Sevim, Melih ÇINAR -- Understand the frequency of application usage by smartphone users : door is open, but closes quickly / Geetika Jain -- Advance modeling applications : business analytics -- Car safety : a statistical analysis for marketing management / António Carrizo Moreira, Monica Gouveia, Pedro Macedo -- Banking credit scoring assessment using predictive k-nearest neighbour (PKNN) classifier / Saroj Kant Jena, Anil Kumar, Maheshwar Dwivedy -- Prediction of the quality of fresh water in a basin / Carlos N. Bouza-Herrera, Sira M. Allende Alonso, Agustin Santiago-Moreno, Jose M. Sautto-Vallejo -- Operating commodities market by automated traders / Fodil Laib, Mohammed Said Radjef |
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| Beschreibung: | Enthält 20 Beiträge Includes bibliographical references (pages 381-417) and index |
| Beschreibung: | xxvii, 427 Seiten Illustrationen 29 cm |
| ISBN: | 9781522509974 978-1-5225-0997-4 9781522509981 |