Pioneering African-American women in the advertising business biographies of MAD black WOMEN
Introduction: Black women and Madison Avenue -- Women and African-Americans in the advertising profession: an historical overview of the industry and people -- Barbara Gardner Proctor: unconventional advertising pioneer -- Caroline Robinson Jones: tenacious advertising trailblazer -- Joel P. Martin:...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London, New York
Routledge
2018
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| Schriftenreihe: | Routledge studies in the history of marketing
3 |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Introduction: Black women and Madison Avenue -- Women and African-Americans in the advertising profession: an historical overview of the industry and people -- Barbara Gardner Proctor: unconventional advertising pioneer -- Caroline Robinson Jones: tenacious advertising trailblazer -- Joel P. Martin: transformative artist -- Carol H. Williams: marathon woman -- African-American women and structural oppression in the advertising industry -- Epilogue: extraordinary women |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xiii, 240 Seiten Illustrationen 24 cm |
| ISBN: | 9781138918313 978-1-138-91831-3 9780815369929 978-0-8153-6992-9 |