What do we really know about Herta Herzog? exploring the life and work of a pioneer of communication research
Acknowledgements -- Authors -- Foreword -- Personal memories from the family / Peter Ostendorf -- Introduction -- Herta Herzog : a pioneer of communication and marketing research / Josef Seethaler and Elisabeth Klaus -- Lifelines: Herzog's life and work / Elisabeth Klaus -- Herta Herzog and the...
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| Weitere Verfasser: | , |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Frankfurt am Main, Bern, Bruxelles
PL Academic Research
2016
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Tag hinzufügen | Zusammenfassung: | Acknowledgements -- Authors -- Foreword -- Personal memories from the family / Peter Ostendorf -- Introduction -- Herta Herzog : a pioneer of communication and marketing research / Josef Seethaler and Elisabeth Klaus -- Lifelines: Herzog's life and work / Elisabeth Klaus -- Herta Herzog and the Viennese School of Radio research / Cornelia Epping-Jager -- Herta Herzog and the founding mothers of mass communication research / Peter Simonson -- Two step analysis : from a lonely kitchen to a lively living room / Tamar Liebes and Oranit Klein-Shagrir -- From listeners to viewers : Herzog as the founder of qualitative entertainment and audience research / Elisabeth Klaus -- The process of discovery in Herta Herzog's research on radio daytime serials : with an appendix on the invention of the focus group / Gerhard Kleining -- "And this i called image" : an interview with Dr. Herta Herzog / Adam Curtis for BBC Online -- Insights for the mad men : why Herta Herzog is still an inspiration for advertising and market research / Dirk Engel -- A female researcher but not a feminist / Martina Thiele -- Lessons from Herta Herzog's work for the history of communication research / Friedrich Krotz -- Herta Herzog's publications : a chronological bibliography / compiled by Elisabeth Klaus |
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| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 179 Seiten Porträts |
| ISBN: | 9783631673614 978-3-631-67361-4 9783653071740 |