A socio-technical perspective on social media adoption a case from retail banking

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Veröffentlicht in:The international journal of bank marketing
1. Verfasser: Durkin, Mark (VerfasserIn)
Weitere Verfasser: Mulholland, Gwyneth (VerfasserIn), McCartan, Aodheen (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2015
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