Consumer behaviors and contemporary attitudes in luxury markets

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Bibliographische Detailangaben
Veröffentlicht in:	Global marketing strategies for the promotion of luxury goods
1. Verfasser:	Ferrer, Gemma García (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2016
Schlagworte:	Luxusgüter > Markenimage > Konsumentenverhalten > Sozialpsychologie > Neuromarketing > Neurowissenschaften > Aufsatz im Buch
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Titel	Jahr	Verfasser
Consumer behaviors and contemporary attitudes in luxury markets	2016	Ferrer, Gemma García
Consumer behavior regarding luxury perfumes : key elements for marketing strategy design	2016	Díaz-Bustamante, Mónica
Analyzing countries for their luxury potentials : a macromarketing approach	2016	Dirsehan, Taşkın
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media	2016	Moreno-Gavara, Carmen
A study of the impact of social networking communities on the consumption of beauty luxury products	2016	Macdonald, Lynsey E.
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods	2016	Mosca, Fabrizio
Global consumer behaviour in luxury goods markets	2016	Li, Yuping
Conceptualizing and measuring content marketing in luxury firms : an exploratory analysis	2016	Rancati, Elisa
The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective?	2016	Peretti, Paola
The relationship between fast fashion and luxury brands : an exploratory study in the UK market	2016	Amatulli, Cesare
The role of the founder's DNA throughout crisis : the revitalization of Moncler	2016	Re, Piergiorgio
Old and new distribution channels in the luxury sector	2016	Mosca, Fabrizio