Global marketing strategies for the promotion of luxury goods

"This book explores the latest promotional trends, business models, and challenges within the luxury goods market, focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building"--

Bibliographische Detailangaben

Weitere Verfasser:	Mosca, Fabrizio (HerausgeberIn), Gallo-Martinez, Rosalia (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA, USA Business Science Reference 2016
Schriftenreihe:	Advances in marketing, customer relationship management , and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Konsumgütermarketing > Marketingmanagement > Luxusgüter > Luxury goods industry > Luxuries > Marketing > Wealthy consumers
Online Zugang:	Inhaltsverzeichnis
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