Fashion brand internationalization opportunities and challenges
This book provides a comprehensive view on the internationalization of fashion brands, offering academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. This book takes a critical look at the global-by-nature...
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| Weitere Verfasser: | , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York
Palgrave Macmillan
2016
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| Schriftenreihe: | Palgrave studies in practice global fashion brand management
Palgrave pivot |
| Schlagworte: | |
| Online Zugang: | Inhaltstext Inhaltsverzeichnis http://www.springer.com/ |
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Tag hinzufügen | Zusammenfassung: | This book provides a comprehensive view on the internationalization of fashion brands, offering academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds |
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| Beschreibung: | Enthält 5 Beiträge Literaturangaben |
| Beschreibung: | xviii, 142 Seiten Illustrationen 21 cm x 14.8 cm, 0 g |
| ISBN: | 9781137523365 978-1-137-52336-5 1137523360 1-137-52336-0 |