Retail marketing in the modern age
Fundamentals of retailing -- Retail formats and classification of retailers -- E-retailing -- Business environment for e-retailing -- Positioning and promotion: pragmatism with romanticism -- Merchandise management and private label brands -- Retail pricing: strategies and techniques -- Managing peo...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Los Angeles
SAGE
2016
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Fundamentals of retailing -- Retail formats and classification of retailers -- E-retailing -- Business environment for e-retailing -- Positioning and promotion: pragmatism with romanticism -- Merchandise management and private label brands -- Retail pricing: strategies and techniques -- Managing people: HRM in retailing -- Physical environment and pervasive creativity: bringing the retail store alive -- Location strategy -- The pyramid of performance -- Patronage loyalty and customer relationship management -- Public relations and strategic CSR -- Store management -- Mall management |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xx, 419 Seiten, 7 Seiten in verschiedenen Seitenzählungen Illustrationen |
| ISBN: | 9789351508694 978-93-5150-869-4 |